The Lincoln Project: Reflecting on the Month

Reflecting on the Month

We’ve had a lot of strategy discussions this month. The focus has been on what we can do, almost a year before Election Day, to create the narrative that beats Trump. 

There are a whole lot of different stories we need to tell voters. It’s about communicating the cruel policies that define MAGA extremism. Highlighting the danger of giving an even more unhinged Trump access to the nuclear codes. And of course, the existential threat that Trumpism represents to our democracy. All of that is setting up one side of the contrast: the crazy. The other? Telling the story of President Biden and his strong leadership and achievements for the American people.

This month, we’ve focused heavily on telling Joe Biden’s story in a way only we can.

That’s why we released American Story. Our narrative of how President Biden led the greatest economic comeback in the world. How a compassionate leader made our country respected on the world stage again. And used his years of public service to develop the wisdom and toughness to continue to guide our great nation.

We made sure that millions of voters in Wisconsin saw it. In a state that swings presidential elections based on shifts of less than a percentage point of the vote, messages like American Story can have a real impact.

That’s the work we’re doing here at The Lincoln Project. We’re starting early. We’re defining the message that re-elects President Biden. And we’re making sure the right voters see it. Can we count on you to support that work?

We continued the ad campaign with Strong. An ad that was inspired by the leadership President Biden showed at the UN meeting in New York and his solidarity with Ukraine. It reminded voters that Trump and MAGA don’t stand for those values. That ultimately a vote for Trump is a vote for Putin. 

Again, these ads are just part of our larger strategy to define the contrast that re-elects President Biden. It’s a contrast that needs to start now.

We have to define the message. And we have to lead the fight. 

This month has been a real turning point in our work to win that fight. But it continues onward. And the stakes will only get higher. 

Sunday marks our end-of-quarter fundraising deadline. The resources we can put together before that date will help set exactly how many ads like American Story and Stronger we can make over the coming months – and how many voters we can put them in front of. If you believe in those ads, we’d appreciate it if you could pitch in and support our continued work today. 


-The Lincoln Project

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